Mentioned by planetware.com
19 Top-Rated Tourist Attractions in Edinburgh | PlanetWare
"It extends for almost a mile and is lined with colorful gardens and elegant shops, including the tradition-conscious Jenners of Edinburgh, founded in 1838 and one of the world's oldest department stores. Also good for shopping is the Princes Mall, popular with its small shops set among fountains and cafés and plenty of places to browse. As well as these temples to consumerism, you'll find restaurants, from fast food to gourmet bistros."